In a collaboration combining the worlds of art and beauty, New York’s Neue Galerie and AERIN have created three shades of lip color inspired by Klimt's Portrait of Adele Bloch-Bauer I from 1907 and by Weimer-era 1918—1933 Berlin’s “Neue Frau (New Woman)”.
Aerin Lauder, heiress and the style and image director for the Estée Lauder Companies has her own cosmetic, perfume, fashion, and furniture brand named AERIN. Its involvement with the Neue Galerie is not by chance. The Lauder family has been a major supporter of New York City’s museums for years and Aerin’s father Ronald Lauder is not only a leading art collector, but also a co-founder of the museum devoted to early twentieth-century German and Austrian art.
The concept to create limited-edition design objects for an exhibition is not revolutionary. However, the idea to merge top-notch beauty products and paintings is truly Neue! It gives you a chance to wear the shoes (or rather the lipsticks) of the muses that inspired the greatest Modern art painters. The first Estée Lauder / Neue Galerie collaboration dates back to 2010, when “Berlin Red” lipstick was produced for the Otto Dix exhibition. This latest project by Aerin Lauder captures the spirit of 1900s Vienna and Germany’s Neue Fraus of 1920s.
Being the leader of the Viennese Secession, that inspired the philosophy of the Viennese Workshop, Gustav Klimt enchanted the world with the myth and fleur of the seductive society women. He created a sensuous Adele Bloch-Bauer portrait that Ronald Lauder called “Our Mona Lisa”. In celebration of Klimt’s masterpiece, Neue Galerie shop features two AERIN Rose Balm Lipsticks – Liebling, top-selling shade with soft rose scent that is evocative of the warm blush tones in Adele’s lips, and Sequin, an exclusive colour, that echoes the golden shimmer of her lavish gown. You can layer both shades for a glow as rich and radiant as the painting itself. Interestingly, the painting and its acquisition by Ronald Lauder is also the subject of a historical 2015 drama starring Helen Mirren and Ryan Reynolds – Woman in Gold.
For the current historical exhibition “Berlin Metropolis 1918 – 1933” Aerin created a deep-red “Berlin Nights” lipstick shade akin to the color of choice frequently worn by fashionable, progressive young women of the “Golden Twenties”. Along with “Berlin Nights,” the museum store has made several other design products – woolen cloche hats, golden coquette gloves, fingerless gloves, mufflers and berets. Although if you aim for something exclusive, elusive and unique, bringing back the memories of Bob Fosse’s “Cabaret” and the glare of Berlin between the wars, don't leave Neue Museum shop without the AERIN's “Berlin Nights”. We also highly recommend you to visit the exhibition “Berlin Metropolis” that explores the city during the Weimer period through painting, drawing, sculpture, collage, photography, architecture, film, and fashion, and is on view throughout January 4, 2016.